LineUp - Privacy Policy

Updated July 2026

This privacy policy explains how the LineUp Partnership ("LineUp", "we", "us") collects, uses and protects personal information in connection with this website and our showroom at World's End Studios, 132-134 Lots Road, London [postcode].

LineUp is the data controller for the personal information described in this policy. You can contact us about anything in it at [email address].

We may update this policy from time to time, and any changes will be posted on this page. This policy is effective from July 2026.

The information we collect

The personal information we hold is limited to:

• Contact details you provide when you get in touch with us - for example by email, phone, or at the showroom or an event
• Contact details you provide if you purchase goods or services through this website
• Business contact details for the brands we represent and the trade professionals we work with
• Contact details if you have asked us to supply you with information about any of our partner brands
• Guest details for showroom events, where you have registered or been invited
• Limited technical information collected by cookies when you use this website (see below)

How we use your information

We use this information to respond to your enquiries, to manage our relationships with partner brands and trade contacts, to organise and run showroom events, and to keep you informed about LineUp where you would expect to hear from us. You can ask us to stop contacting you at any time.

We rely on our legitimate interests as a trade showroom in staying in touch with the brands, designers and trade professionals we work with, and on contract where we are providing services. We will not sell, distribute or lease your personal information to third parties, and we only keep it for as long as we need it.

Cookies

This website may use analytics cookies to help us understand how the site is used, for statistical purposes only. You can decline cookies through your browser settings or any cookie banner shown on the site.

Your rights

Under UK data protection law, you have the right to request a copy of the personal information we hold about you (free of charge), to have it corrected or deleted, to restrict or object to our use of it - including for direct marketing - and, in certain circumstances, to receive it in a portable format. To exercise any of these rights, contact us at [email address]. We will respond within one month.

Your right to complain to us

You have the right to complain to us directly if you are unhappy with how we have handled your personal data. We take all such complaints seriously.

To make a complaint, please contact us at hello@lineup.network, or write to us at LineUp, World's End Studios, 132-134 Lots Road, London SW10 0RJ. Please include your name, contact details, and a description of your concern.

We will acknowledge your complaint within 30 days of receipt and will provide a full response without undue delay. Where a complaint is upheld, we will explain what action we have taken or intend to take.

If you remain dissatisfied with our response, you have the right to raise your complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113. The ICO expects that you will normally have raised your complaint with us first.